B-Sedan is the passion project of car enthusiast Rial Barnett. Rial is a very collaborative client with an eye for design, for this reason, I consider him to be part of the art direction. His reference images and knowledge of historic racing made this process even more authentic. I approached this project through the lens of vintage ephemera design. I wanted the work to feel as though it was made in the golden age of trans am racing. To achieve this, I pulled era-specific fonts and images. I was also given a vintage snapshot of a famous race as a jumping-off point for the illustration. I am incredibly proud of how this work turned out and cannot wait to see what B-Sedan throws at me next
Project Type
Print
Illustration
Typography
Social Media
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