The Animal Object Automatic Logo Maker is a fever dream come to life: part commentary on the downside of graphic design and part tongue-in-cheek examination of the gatekeeping in the industry. Graphic design goes through formulaic trends in style, naming, color, etc. This is one such trend. Whether you have noticed or not, over the last 5 or so years many businesses have defaulted to calling themselves some combination of two names. This is usually expressed through an animal and an object, though not always. My goal with this project was to shine a light on the divide between what graphic designers do versus what people actually think we do.
Creative Direction
Jordan Carr
Design / Programming
Jordan Carr, Gagandeep Singh
Project Type
Computing
Coding
Illustration
Typography
Technology
The Animal Object Automatic Logo Maker is a fever dream come to life: part commentary on the downside of graphic design and part tongue-in-cheek examination of the gatekeeping in the industry. Graphic design goes through formulaic trends in style, naming, color, etc. This is one such trend. Whether you have noticed or not, over the last 5 or so years many businesses have defaulted to calling themselves some combination of two names. This is usually expressed through an animal and an object, though not always. My goal with this project was to shine a light on the divide between what graphic designers do versus what people actually think we do.
Creative Direction
Jordan Carr
Design / Programming
Jordan Carr, Gagandeep Singh
Project Type
Computing
Coding
Illustration
Typography
Technology
My Name is Jordan Carr. I am a graphic designer and illustrator. I specialize in branding, illustration, packaging, and print, but anything interesting to design is in my wheelhouse. I started designing logos at 15 for local construction companies and called it t-shirt design, not knowing this was actually called branding. I spent most of my late teens and twenties working as a contractor, renovating houses, then designing and building furniture for boutique stores. Throughout each new venture came a new excuse to design a brand, build a website, and create. I had a kid, got married, got a couple of dogs, had another kid, and decided to follow my passion. I started focusing on graphic design again, and sometimes even made money doing it. I eventually went back to school and graduated from Cal State University Long Beach with my BFA in Graphic Design in 2022.
-Wizard with image trace
-15 years experience
-Animated Gif specialist
-15 years experience
-Give me a grid and
watch me break it
-10 years experience
-I'm getting better but I know
enough to be dangerous
-Supplemental work mainly
-Replaced all that
paper I was using
-Main tool for illustration
-Working knowledge
-Interested in learning more
Expert Googling
Linocutting / printmaking
Custom procreate brush making
Mediocre skateboarding
Carpentering
Raspberry pi computing
Tinkering
Cricut operating
Die line making
Paper crafting
Dog petting
©2024 Jordan Carr
Last Update 10/3/24
My Name is Jordan Carr. I am a graphic designer and illustrator. I specialize in branding, illustration, packaging, and print, but anything interesting to design is in my wheelhouse. I started designing logos at 15 for local construction companies and called it t-shirt design, not knowing this was actually called branding. I spent most of my late teens and twenties working as a contractor, renovating houses, then designing and building furniture for boutique stores. Throughout each new venture came a new excuse to design a brand, build a website, and create. I had a kid, got married, got a couple of dogs, had another kid, and decided to follow my passion. I started focusing on graphic design again, and sometimes even made money doing it. I eventually went back to school and graduated from Cal State University Long Beach with my BFA in Graphic Design in 2022.
-Wizard with image trace
-15 years experience
-Animated Gif specialist
-15 years experience
-Give me a grid and
watch me break it
-10 years experience
-I'm getting better but I know
enough to be dangerous
-Supplemental work mainly
-Replaced all that
paper I was using
-Main tool for illustration
-Working knowledge
-Interested in learning more
Expert Googling
Linocutting / printmaking
Custom procreate brush making
Mediocre skateboarding
Carpentering
Raspberry pi computing
Tinkering
Cricut operating
Die line making
Paper crafting
Dog petting
©2024 Jordan Carr
Last Update 10/3/24
My Name is Jordan Carr. I am a graphic designer and illustrator. I specialize in branding, illustration, packaging, and print, but anything interesting to design is in my wheelhouse. I started designing logos at 15 for local construction companies and called it t-shirt design, not knowing this was actually called branding. I spent most of my late teens and twenties working as a contractor, renovating houses, then designing and building furniture for boutique stores. Throughout each new venture came a new excuse to design a brand, build a website, and create. I had a kid, got married, got a couple of dogs, had another kid, and decided to follow my passion. I started focusing on graphic design again, and sometimes even made money doing it. I eventually went back to school and graduated from Cal State University Long Beach with my BFA in Graphic Design in 2022.
-Wizard with image trace
-15 years experience
-Animated Gif specialist
-15 years experience
-Give me a grid and
watch me break it
-10 years experience
-I'm getting better but I know
enough to be dangerous
-Supplemental work mainly
-Replaced all that
paper I was using
-Main tool for illustration
-Working knowledge
-Interested in learning more
Expert Googling
Linocutting / printmaking
Custom procreate brush making
Mediocre skateboarding
Carpentering
Raspberry pi computing
Tinkering
Cricut operating
Die line making
Paper crafting
Dog petting
My Name is Jordan Carr. I am a graphic designer and illustrator. I specialize in branding, illustration, packaging, and print, but anything interesting to design is in my wheelhouse. I started designing logos at 15 for local construction companies and called it t-shirt design, not knowing this was actually called branding. I spent most of my late teens and twenties working as a contractor, renovating houses, then designing and building furniture for boutique stores. Throughout each new venture came a new excuse to design a brand, build a website, and create. I had a kid, got married, got a couple of dogs, had another kid, and decided to follow my passion. I started focusing on graphic design again, and sometimes even made money doing it. I eventually went back to school and graduated from Cal State University Long Beach with my BFA in Graphic Design in 2022.
-Wizard with image trace
-15 years experience
-Animated Gif specialist
-15 years experience
-Give me a grid and
watch me break it
-10 years experience
-I'm getting better but I know
enough to be dangerous
-Supplemental work mainly
-Replaced all that
paper I was using
-Main tool for illustration
-Working knowledge
-Interested in learning more
Expert Googling
Linocutting / printmaking
Custom procreate brush making
Mediocre skateboarding
Carpentering
Raspberry pi computing
Tinkering
Cricut operating
Die line making
Paper crafting
Dog petting