This is not a brand with two names. These are two brands with one space. The idea was to take an existing cafe and a plant shop that share an almost completely open space and make them feel familiar, but not the same. I wanted them to be siblings but not twins. The owners' both gravitated toward a particular shade of yellow. This color transported me to the seventies, an era I did not live in, by the way. That was the jumping-off point and the connection for both of these brands. Good Time took inspiration from California in the seventies, while All Time went a little further south to Mexico City. I brought in another designer, Torres, who has a great eye for typography, and who really helped push the branding to the finish line. All that long-winded exposition is to say this: these two brands look better and they fit cohesively into one retail space now.
Creative Direction
Jordan Carr, Torres
Design
Jordan Carr, Torres
Project Type
Branding
Logo Making
Illustration
Typography
Social Media
This is not a brand with two names. These are two brands with one space. The idea was to take an existing cafe and a plant shop that share an almost completely open space and make them feel familiar, but not the same. I wanted them to be siblings but not twins. The owners' both gravitated toward a particular shade of yellow. This color transported me to the seventies, an era I did not live in, by the way. That was the jumping-off point and the connection for both of these brands. Good Time took inspiration from California in the seventies, while All Time went a little further south to Mexico City. I brought in another designer, Torres, who has a great eye for typography, and who really helped push the branding to the finish line. All that long-winded exposition is to say this: these two brands look better and they fit cohesively into one retail space now.
Creative Direction
Jordan Carr, Torres
Design
Jordan Carr, Torres
Project Type
Branding
Logo Making
Illustration
Typography
Social Media
My Name is Jordan Carr. I am a graphic designer and illustrator. I specialize in branding, illustration, packaging, and print, but anything interesting to design is in my wheelhouse. I started designing logos at 15 for local construction companies and called it t-shirt design, not knowing this was actually called branding. I spent most of my late teens and twenties working as a contractor, renovating houses, then designing and building furniture for boutique stores. Throughout each new venture came a new excuse to design a brand, build a website, and create. I had a kid, got married, got a couple of dogs, had another kid, and decided to follow my passion. I started focusing on graphic design again, and sometimes even made money doing it. I eventually went back to school and graduated from Cal State University Long Beach with my BFA in Graphic Design in 2022.
-Wizard with image trace
-15 years experience
-Animated Gif specialist
-15 years experience
-Give me a grid and
watch me break it
-10 years experience
-I'm getting better but I know
enough to be dangerous
-Supplemental work mainly
-Replaced all that
paper I was using
-Main tool for illustration
-Working knowledge
-Interested in learning more
Expert Googling
Linocutting / printmaking
Custom procreate brush making
Mediocre skateboarding
Carpentering
Raspberry pi computing
Tinkering
Cricut operating
Die line making
Paper crafting
Dog petting
©2024 Jordan Carr
Last Update 10/3/24
My Name is Jordan Carr. I am a graphic designer and illustrator. I specialize in branding, illustration, packaging, and print, but anything interesting to design is in my wheelhouse. I started designing logos at 15 for local construction companies and called it t-shirt design, not knowing this was actually called branding. I spent most of my late teens and twenties working as a contractor, renovating houses, then designing and building furniture for boutique stores. Throughout each new venture came a new excuse to design a brand, build a website, and create. I had a kid, got married, got a couple of dogs, had another kid, and decided to follow my passion. I started focusing on graphic design again, and sometimes even made money doing it. I eventually went back to school and graduated from Cal State University Long Beach with my BFA in Graphic Design in 2022.
-Wizard with image trace
-15 years experience
-Animated Gif specialist
-15 years experience
-Give me a grid and
watch me break it
-10 years experience
-I'm getting better but I know
enough to be dangerous
-Supplemental work mainly
-Replaced all that
paper I was using
-Main tool for illustration
-Working knowledge
-Interested in learning more
Expert Googling
Linocutting / printmaking
Custom procreate brush making
Mediocre skateboarding
Carpentering
Raspberry pi computing
Tinkering
Cricut operating
Die line making
Paper crafting
Dog petting
©2024 Jordan Carr
Last Update 10/3/24
My Name is Jordan Carr. I am a graphic designer and illustrator. I specialize in branding, illustration, packaging, and print, but anything interesting to design is in my wheelhouse. I started designing logos at 15 for local construction companies and called it t-shirt design, not knowing this was actually called branding. I spent most of my late teens and twenties working as a contractor, renovating houses, then designing and building furniture for boutique stores. Throughout each new venture came a new excuse to design a brand, build a website, and create. I had a kid, got married, got a couple of dogs, had another kid, and decided to follow my passion. I started focusing on graphic design again, and sometimes even made money doing it. I eventually went back to school and graduated from Cal State University Long Beach with my BFA in Graphic Design in 2022.
-Wizard with image trace
-15 years experience
-Animated Gif specialist
-15 years experience
-Give me a grid and
watch me break it
-10 years experience
-I'm getting better but I know
enough to be dangerous
-Supplemental work mainly
-Replaced all that
paper I was using
-Main tool for illustration
-Working knowledge
-Interested in learning more
Expert Googling
Linocutting / printmaking
Custom procreate brush making
Mediocre skateboarding
Carpentering
Raspberry pi computing
Tinkering
Cricut operating
Die line making
Paper crafting
Dog petting
My Name is Jordan Carr. I am a graphic designer and illustrator. I specialize in branding, illustration, packaging, and print, but anything interesting to design is in my wheelhouse. I started designing logos at 15 for local construction companies and called it t-shirt design, not knowing this was actually called branding. I spent most of my late teens and twenties working as a contractor, renovating houses, then designing and building furniture for boutique stores. Throughout each new venture came a new excuse to design a brand, build a website, and create. I had a kid, got married, got a couple of dogs, had another kid, and decided to follow my passion. I started focusing on graphic design again, and sometimes even made money doing it. I eventually went back to school and graduated from Cal State University Long Beach with my BFA in Graphic Design in 2022.
-Wizard with image trace
-15 years experience
-Animated Gif specialist
-15 years experience
-Give me a grid and
watch me break it
-10 years experience
-I'm getting better but I know
enough to be dangerous
-Supplemental work mainly
-Replaced all that
paper I was using
-Main tool for illustration
-Working knowledge
-Interested in learning more
Expert Googling
Linocutting / printmaking
Custom procreate brush making
Mediocre skateboarding
Carpentering
Raspberry pi computing
Tinkering
Cricut operating
Die line making
Paper crafting
Dog petting