Liberation was a brewery in Long Beach, CA. The head brewer, Eric Maclaughlin, approached me a couple of years ago to create a label for a homebrew beer he had made for other brewers. That one label led to everything you see below. The name and style of beer were key in dictating the direction of the label art, but I was given a lot of creative freedom and trust. We were in the process of creating a stylistic labeling system to divide the different kinds of beer, but sadly the brewery was a victim of the pandemic and closed in 2022. I can only dream of all the labels we could have made, but I'm proud of what we were able to put out into the world.
Liberation was a brewery in Long Beach, CA. The head brewer, Eric Maclaughlin, approached me a couple of years ago to create a label for a homebrew beer he had made for other brewers. That one label led to everything you see below. The name and style of beer were key in dictating the direction of the label art, but I was given a lot of creative freedom and trust. We were in the process of creating a stylistic labeling system to divide the different kinds of beer, but sadly the brewery was a victim of the pandemic and closed in 2022. I can only dream of all the labels we could have made, but I'm proud of what we were able to put out into the world.
My Name is Jordan Carr. I am a graphic designer and illustrator. I specialize in branding, illustration, packaging, and print, but anything interesting to design is in my wheelhouse. I started designing logos at 15 for local construction companies and called it t-shirt design, not knowing this was actually called branding. I spent most of my late teens and twenties working as a contractor, renovating houses, then designing and building furniture for boutique stores. Throughout each new venture came a new excuse to design a brand, build a website, and create. I had a kid, got married, got a couple of dogs, had another kid, and decided to follow my passion. I started focusing on graphic design again, and sometimes even made money doing it. I eventually went back to school and graduated from Cal State University Long Beach with my BFA in Graphic Design in 2022.
-Wizard with image trace
-15 years experience
-Animated Gif specialist
-15 years experience
-Give me a grid and
watch me break it
-10 years experience
-I'm getting better but I know
enough to be dangerous
-Supplemental work mainly
-Replaced all that
paper I was using
-Main tool for illustration
-Working knowledge
-Interested in learning more
Expert Googling
Linocutting / printmaking
Custom procreate brush making
Mediocre skateboarding
Carpentering
Raspberry pi computing
Tinkering
Cricut operating
Die line making
Paper crafting
Dog petting
©2024 Jordan Carr
Last Update 10/3/24
My Name is Jordan Carr. I am a graphic designer and illustrator. I specialize in branding, illustration, packaging, and print, but anything interesting to design is in my wheelhouse. I started designing logos at 15 for local construction companies and called it t-shirt design, not knowing this was actually called branding. I spent most of my late teens and twenties working as a contractor, renovating houses, then designing and building furniture for boutique stores. Throughout each new venture came a new excuse to design a brand, build a website, and create. I had a kid, got married, got a couple of dogs, had another kid, and decided to follow my passion. I started focusing on graphic design again, and sometimes even made money doing it. I eventually went back to school and graduated from Cal State University Long Beach with my BFA in Graphic Design in 2022.
-Wizard with image trace
-15 years experience
-Animated Gif specialist
-15 years experience
-Give me a grid and
watch me break it
-10 years experience
-I'm getting better but I know
enough to be dangerous
-Supplemental work mainly
-Replaced all that
paper I was using
-Main tool for illustration
-Working knowledge
-Interested in learning more
Expert Googling
Linocutting / printmaking
Custom procreate brush making
Mediocre skateboarding
Carpentering
Raspberry pi computing
Tinkering
Cricut operating
Die line making
Paper crafting
Dog petting
©2024 Jordan Carr
Last Update 10/3/24
My Name is Jordan Carr. I am a graphic designer and illustrator. I specialize in branding, illustration, packaging, and print, but anything interesting to design is in my wheelhouse. I started designing logos at 15 for local construction companies and called it t-shirt design, not knowing this was actually called branding. I spent most of my late teens and twenties working as a contractor, renovating houses, then designing and building furniture for boutique stores. Throughout each new venture came a new excuse to design a brand, build a website, and create. I had a kid, got married, got a couple of dogs, had another kid, and decided to follow my passion. I started focusing on graphic design again, and sometimes even made money doing it. I eventually went back to school and graduated from Cal State University Long Beach with my BFA in Graphic Design in 2022.
-Wizard with image trace
-15 years experience
-Animated Gif specialist
-15 years experience
-Give me a grid and
watch me break it
-10 years experience
-I'm getting better but I know
enough to be dangerous
-Supplemental work mainly
-Replaced all that
paper I was using
-Main tool for illustration
-Working knowledge
-Interested in learning more
Expert Googling
Linocutting / printmaking
Custom procreate brush making
Mediocre skateboarding
Carpentering
Raspberry pi computing
Tinkering
Cricut operating
Die line making
Paper crafting
Dog petting
My Name is Jordan Carr. I am a graphic designer and illustrator. I specialize in branding, illustration, packaging, and print, but anything interesting to design is in my wheelhouse. I started designing logos at 15 for local construction companies and called it t-shirt design, not knowing this was actually called branding. I spent most of my late teens and twenties working as a contractor, renovating houses, then designing and building furniture for boutique stores. Throughout each new venture came a new excuse to design a brand, build a website, and create. I had a kid, got married, got a couple of dogs, had another kid, and decided to follow my passion. I started focusing on graphic design again, and sometimes even made money doing it. I eventually went back to school and graduated from Cal State University Long Beach with my BFA in Graphic Design in 2022.
-Wizard with image trace
-15 years experience
-Animated Gif specialist
-15 years experience
-Give me a grid and
watch me break it
-10 years experience
-I'm getting better but I know
enough to be dangerous
-Supplemental work mainly
-Replaced all that
paper I was using
-Main tool for illustration
-Working knowledge
-Interested in learning more
Expert Googling
Linocutting / printmaking
Custom procreate brush making
Mediocre skateboarding
Carpentering
Raspberry pi computing
Tinkering
Cricut operating
Die line making
Paper crafting
Dog petting